💼 Business & Finance ↑ 10% growth · Faster than average

Social Media Manager

Social media managers build and maintain brands' presence across Instagram, TikTok, LinkedIn, and other platforms — creating content, growing audiences, and driving engagement that converts to sales. It's one of the most accessible digital marketing careers, with freelance and agency opportunities worldwide.

$54,000 Median Salary
160K US Jobs
2 months–4 years Training
$0–$30,000 Typical Cost
Get Free Program Info → Find Schools

💰 Salary & Earning Potential

Salary data from the U.S. Bureau of Labor Statistics (BLS). Figures represent national averages — local wages vary by state, city, and employer.

Entry Level
$35,000
Median
$54,000
Experienced
$85,000
Want your state's salary? Select a state below to see local wage data, demand, and training programs.

📈 Job Outlook

10%
Projected Growth (10yr)
Faster than average
160K
Total US Jobs
Active positions nationwide
Meta Blueprint, HubSpot Social Media Certification
Required Credential
Meta Blueprint, HubSpot Social Media Certification

🎓 Training & Education

Typical Program
Marketing Degree, Certificate, or Self-Taught
Program Length
2 months–4 years
Typical Tuition
$0–$30,000
Work Setting
Agencies, in-house brand teams, nonprofits, remote/freelance
🏆 Credential Required: Meta Blueprint, HubSpot Social Media Certification

☀️ Day in the Life

A typical day as a Social Media Manager involves working closely with clients and colleagues in a Agencies environment. You'll apply your training daily while building expertise and advancing your career.

⚖️ Pros & Cons

Advantages

  • ✅ Strong job security
  • ✅ Rewarding work
  • ✅ Clear career progression
  • ✅ Growing demand

Challenges

  • ⚠️ Can be physically demanding
  • ⚠️ May require ongoing certification
  • ⚠️ Entry-level wages vary by region

🗺️ Social Media Manager by State

See local salary data, licensing requirements, and schools in your state:

FL FloridaGA GeorgiaTX TexasCA CaliforniaNY New YorkNC North CarolinaIL IllinoisOH OhioPA PennsylvaniaAZ ArizonaAL AlabamaAR ArkansasLA LouisianaMS MississippiSC South CarolinaTN TennesseeVA VirginiaWV West VirginiaKY KentuckyMD MarylandDE DelawareNJ New JerseyCT ConnecticutMA MassachusettsRI Rhode IslandNH New HampshireVT VermontME MaineMI MichiganIN IndianaWI WisconsinMN MinnesotaIA IowaMO MissouriND North DakotaSD South DakotaNE NebraskaKS KansasOK OklahomaCO ColoradoMT MontanaWY WyomingID IdahoUT UtahNV NevadaNM New MexicoWA WashingtonOR OregonAK AlaskaHI HawaiiDC Washington DC